Privacy Policy
A Serious AI Sdn Bhd
1. Our Commitment to Your Privacy
A Serious AI Sdn Bhd is committed to protecting the privacy of our website vis- itors and customers. As a provider of Manufacturing Execution Systems (MES) and Enterprise Resource Planning (ERP) software for manufacturing and ware- house businesses, we value your trust and comply with the Personal Data Protec- tion Act 2010 (PDPA) of Malaysia to safeguard your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you interact with our website, www.sudu.ai, or our SuDu AI MES/ERP services.
2. Information We Collect
We collect the following types of personal information to deliver and enhance our SuDu AI MES and ERP software services, designed to streamline manufac- turing and warehouse operations:
- Personal Details: Name, email address, phone number, and postal address when you register, subscribe, or contact us for account setup, support, or
- Payment Information: Credit card details or other payment data, securely processed through third-party payment providers to manage subscriptions or service payments.
- Company Details: Business master data provided during account setup or service usage to support manufacturing and warehouse operations, includ- ing:
- Company name, industry (e.g., automotive, electronics, food and bev- erage, or logistics), and company size.
- Customer Data: Customer names, contact details, customer identifiers, and delivery addresses for sales order processing.
- Supplier Data: Supplier names, contact details, vendor identifiers, and contract terms for procurement and supply chain
- Purchase Order Data: Purchase order numbers, supplier references, material requirements, and delivery schedules.
- Sales Order Data: Sales order numbers, customer references, ordered items, and shipment details.
- Plant Codes: Unique identifiers for manufacturing facilities or ware- houses (e.g., factory or storage location codes).
- Material Data: Material identifiers, descriptions, types (e.g., raw mate- rials, work-in-progress, finished goods), and storage requirements.
- Data Inside the System: Data entered, processed, or generated within our SuDu AI MES/ERP platform to manage manufacturing and warehouse op- erations, including:
– User-Generated Content (Master and Transactional Data):
Master Data: Bills of Materials (BOMs) defining product components, production routings, work centers (e.g., machines, assembly lines), material records (e.g., identifiers, specifications), and ware- house storage configurations.
Transactional Data: Production orders, work orders, purchase requisitions, purchase orders, sales orders, inventory movements (e.g., goods receipt, goods issue, stock transfers), picking lists, packing details, and quality inspection records.
Planning Data: Material Requirements Planning (MRP) inputs (e.g., demand plans, stock levels), production schedules, capacity plans, and shop floor control data.
Warehouse Data: Stock levels, storage bin locations, transfer or- ders, cycle count records, and warehouse task confirmations.
- Quality Data: Test results, defect records, non-conformance re- ports, and compliance certifications, ensuring product quality and regulatory adherence.
– AI Inputs/Outputs:
Inputs: Historical production data (e.g., cycle times, downtime logs), material consumption records, warehouse throughput data, equip- ment performance metrics, or sales order trends used for AI-driven analytics.
Outputs: Predictive maintenance alerts (e.g., equipment failure predictions), demand forecasting models, inventory optimization recommendations, production bottleneck analyses, and quality de-fect predictions, enhancing operational efficiency.
– Usage Logs:
Records of system interactions, such as creating or confirming pro- duction orders, running MRP processes, generating purchase or sales orders, updating BOMs, or executing warehouse movements (e.g., goods receipt, stock transfers, picking confirmations)
Warehouse movement data, including timestamped records of stock relocations, bin assignments, or shipment preparations.
- Audit trails capturing user actions (e.g., approving work orders, modifying material records, or adjusting quality data) for trace- ability and compliance.
- Website and Service Usage Data: Information about your interactions with www.sudu.ai or SuDu AI MES/ERP interfaces, including:
– Website Interactions: IP address, browser type, device information, and pages visited (e.g., product pages, support portals, or demo request forms).
– SuDu AI Interface Interactions: Actions within MES/ERP interfaces, such as:
- Accessing real-time production dashboards to monitor shop floor KPIs (e.g., production output, machine utilization).
- Generating reports (e.g., material availability, inventory status, quality compliance).
- Configuring shop floor terminals for operator tasks (e.g., work or- der execution, quality checks).
- Using mobile or web-based interfaces to update sales orders, track purchase orders, or manage warehouse stock.
- Interacting with planning tools for MRP runs or capacity scheduling.
– Data collected via cookies and similar technologies to track usage pat- terns and improve system performance.
- Communication Preferences: Your choices regarding marketing or service- related communications, including subscriptions to newsletters or system
3. How We Use Your Information
We use your personal information to:
- Deliver, manage, and improve our SuDu AI MES/ERP services, including account setup, system configuration, real-time production monitoring, in- ventory management, and technical support.
- Process payments and manage subscriptions for software
- Communicate with you about your account, service updates, system alerts (e.g., production delays, inventory shortages), or customer support
- Send marketing communications about our products, features, or promo- tions, if you have consented.
- Analyze usage patterns to enhance our website, software performance, and user experience, such as optimizing production workflows, improving ware- house efficiency, or refining AI-driven insights.
- Comply with legal obligations under the PDPA and prevent fraud or secu- rity risks.
4. Sharing Your Information
We do not sell your personal information. We may share your data with trusted third parties for the following purposes, in compliance with PDPA:
- Payment Processors: To securely process payments for our
- Marketing Partners: To deliver targeted promotions or campaigns, only with your consent.
- Analytics Providers: To analyze website and software usage, helping us improve our MES/ERP services.
- Legal Obligations: With authorities when required by law or to protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction.
All third parties are bound by confidentiality agreements to protect your data.
5. Your Consent and Choices
By using our website or services, you consent to the collection and use of your data as outlined in this policy. You have the following choices:
- Marketing Communications: Opt out of marketing messages by contact- ing us at hi@aserious.co or clicking the “unsubscribe” link in any
- Cookies: Manage cookie settings through your browser. Disabling cookies may affect website or service functionality.
- Data Access and Correction: Request to access, correct, or delete your personal information by emailing hi@aserious.co.
6. Cookies and Tracking Technologies
We use cookies and similar technologies on www.sudu.ai and within our SuDu AI MES/ERP software to enhance user experience, save preferences, and ana- lyze performance. Cookies track usage patterns, such as page visits, feature in- teractions (e.g., generating production reports, accessing quality dashboards), or system configurations. You can control cookies via your browser settings, but disabling them may limit certain features. For more details, contact us at hi@aserious.co.
7. Third-Party Links
Our website or services may include links to third-party sites. These sites have their own privacy policies, and we are not responsible for their practices. Please review their policies before sharing personal information.
8. Data Security
We implement industry-standard security measures, compliant with PDPA, to protect your data. However, no online system is entirely secure. Please safe- guard your account credentials to prevent unauthorized access.
9. International Data Transfers
As a company operating in Malaysia and Southeast Asia, your data is primarily processed in Malaysia. If you are located outside Malaysia, your data may be transferred to Malaysia or other Southeast Asian countries where we operate. We ensure compliance with PDPA and applicable data protection laws to protect your information during such transfers.
10. Your Rights Under PDPA
Under the Personal Data Protection Act 2010, you have the right to:
- Access and correct your personal
- Withdraw consent for data processing, subject to legal or contractual re-
- Request deletion of your data, where
- Object to processing for marketing
To exercise these rights, contact us at hi@aserious.co. We may require proof of identity to process your request.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated via email or a notice on www.sudu.ai. The updated policy will be effective upon posting at www.sudu. ai/privacy-policy.
12. Contact Us
For questions, concerns, or to exercise your data protection rights, please con- tact:
- Email: hi@aserious.co
- Address: A Serious AI Sdn Bhd, 6-1, Jalan Radin Bagus 1, Sri Petaling, 57000 Kuala Lumpur, Malaysia
We are committed to addressing your privacy inquiries promptly and ensuring compliance with PDPA.
Last Updated: May 6, 2025